INFORMATION
Offer your best
to outdoor enthusiasts
This page is intended for vendors of sports equipment, nutrition, and other products or services. Our festival has grown into the largest outdoor event in the region; it is the most attended trail run among Slovenian runners and the third most attended trail run among Croatian runners.
Over the weekend, a veritable parade of sports and nature lovers will pass by your stands, and over the years we’ve spoiled them a little by making it possible to buy quality products at favorable prices at the event.
Someone might only notice in Tolmin that they forgot their running backpack at home. Someone else realizes on a hot day that a peaked cap would be a good idea, a third person’s shoes fall apart after 50 kilometers. Yet another gets so excited about trail running that they want to register for another race the very same year… Others simply want to buy a (useful) keepsake from a great event. That’s why we’re happy to share our main festival venue with providers who are masters of their craft.
WHO VISITS THE I FEEL SLOVENIA SOČA OUTDOOR FESTIVAL?
SPORTS FAIR OPENING HOUTS AND LOCATION
Young families, recreational outdoor enthusiasts, active women.
The average age of competitors is 37 (2026 data).
An equal gender split
(50% male and 50% female runners in 2026).
Runners come from approximately 50 different countries:
the majority are Slovenian (52%), followed by Croatian (28%), Hungarian (6%), Italian (5%) and Austrian runners (4%) …
Each runner brings at least one companion with them on average.
Many participants attend in groups:
some companies use SOF as a team-building experience.
More and more families attend with children:
we provide free childcare, a children’s race and other family-friendly activities.
Friday, 25. 6. 2027
14.00 – 21.00
Saturday, 26. 6. 2027
7.00 – 19.00
Sunday, 27. 6. 2027
7.00 – 16.00
Dijaška ulica 18,
Tolmin, Slovenia
The exhibition area is set up at the main festival venue, right next to the registration area and the start lines of all races. Exhibitor parking is available nearby (access to the stands by car during opening hours is not permitted). You will receive detailed information in the exhibitor guidelines in the weeks leading up to the event.
Exhibitor packages
The sports fair takes place outdoors. We provide the required surface area;
you provide your own setup (tent, tables, etc.).
Exhibitors may organize activities for visitors during the festival:
gear tests, prize draws, challenges for participants…
Basic package
✓ space for a 3 × 3m stand (9m²)
✓ 1 free entry for a race of your choice
✓ inclusion in the event programme as an exhibitor
Classic Package
✓ space for a 3 × 6m stand (18m²)
✓ 2 free entries for a race of your choice
✓ inclusion in the event programme as an exhibitor
Maxi package
✓ stand space of your preferred size at the festival
✓ 4 free entries for a race of your choice
✓ inclusion in the event programme as an exhibitor
✓ feature in the festival newsletter*
✓ post on the festival’s Instagram profile*
*Content for posts is provided by the exhibitor within the specified deadlines; we reserve the right to adapt the content to our communication style/format. If the exhibitor’s offer competes with that of other partners, publication cannot be guaranteed.
Event
organizers*
A special offer is available to organisers of running
or other sporting events:
✓ space for a 3 × 3m stand (9m²)
✓ 1 free entry for a race of your choice
*Events that are part of the Europe Trail Cup receive a
special 30% discount.
Destinations
Tourist destinations focused on active nature experiences can
also present themselves at the event. We offer destinations
the rental of a standard stand provided by the organizer. A more favorable offer applies to destinations that are members of the Slovenia Green Consortium.
Information and reservations
To reserve exhibition space or for more information, send us an email at info@soca-outdoor.com. Reservations are accepted until 1 June 2027 or until all available spaces are filled.
Want more?
Sponsorship opportunities,
corporate uphill run.
Over the years of organizing the festival, we have built partnerships that pave the way for mutual growth, and if you feel you could become a more significant supporter of the festival, we invite you to consider sponsorship. This provides greater visibility in our public communications and active engagement with participants. If you see yourself alongside us, write to info@soca-outdoor.com and we will prepare an offer tailored to your wishes and expectations.
Running uphill isn’t easy. But it offers the most beautiful views.
